Your Next $200K Isn't in New Sales. It's Locked Inside Your Systems.

I embed with founder-led businesses to find the revenue hidden inside their operations. I build the automated systems to capture and protect it. More money banked without extra chaos.

Average 240% + ROI

Process

How It Works

Turns invisible revenue into cash banked by unlocking what’s trapped in your operations.

Turns invisible revenue into cash banked by unlocking what’s trapped in your operations.

01

01

Identify Revenue Leaks

Identify Revenue Leaks

Uncovering the revenue quietly bleeding out of your business by tracing every path money moves through it. Money mapping reveals unbilled work, billing gaps, delayed collections, and operational breakdowns keeping cash from reaching your bank account.

Uncovering the revenue quietly bleeding out of your business by tracing every path money moves through it. Money mapping reveals unbilled work, billing gaps, delayed collections, and operational breakdowns keeping cash from reaching your bank account.

02

02

Measure Financial Impact

Measure Financial Impact

Quantifying every recovery opportunity to determine exactly how much revenue is recoverable, what's delaying cash flow, and where margins are quietly being eroded. Every opportunity is ranked by financial impact, allowing recovery efforts to begin where they'll create the greatest return.

Quantifying every recovery opportunity to determine exactly how much revenue is recoverable, what's delaying cash flow, and where margins are quietly being eroded. Every opportunity is ranked by financial impact, allowing recovery efforts to begin where they'll create the greatest return.

03

03

Recover & Accelerate Cash Flow

Recover & Accelerate Cash Flow

Removing the bottlenecks delaying revenue recovery by improving billing, collections, and operational handoffs. Revenue moves faster from completed work to collected cash, strengthening liquidity without disrupting day-to-day operations.

Removing the bottlenecks delaying revenue recovery by improving billing, collections, and operational handoffs. Revenue moves faster from completed work to collected cash, strengthening liquidity without disrupting day-to-day operations.

04

04

Protect Future Revenue

Protect Future Revenue

Strengthening operational processes and controls that keep revenue moving long after recovery. Integrated systems create lasting safeguards that reduce future leakage, protect profit margins, and keep revenue on the path to collection.

Strengthening operational processes and controls that keep revenue moving long after recovery. Integrated systems create lasting safeguards that reduce future leakage, protect profit margins, and keep revenue on the path to collection.

Working With Me

How I Operate

Real solutions, built around your business, delivered in real time.

Real solutions, built around your business, delivered in real time.

Charlie Delaluna

Founder & Principal

Direct Access, Zero Lag

Direct Access, Zero Lag

You work directly with me, not a junior account manager. I embed in your business and I am reachable throughout the entire engagement.

You work directly with me, not a junior account manager. I embed in your business and I am reachable throughout the entire engagement.

Hi, can you give me an update as soon as you review our AR Aging?

Hey, It's Charlie. Text if you need me.

Sure, we offer a range of digital marketing services including SEO, social media management, and PPC advertising. Which service are you interested in?

Hi, can you give me an update as soon as you review our AR Aging?

Hey, It's Charlie. Text if you need me.

Sure, we offer a range of digital marketing services including SEO, social media management, and PPC advertising. Which service are you interested in?

Always In Your Corner

Always In Your Corner

I stay in direct communication throughout the engagement. Never any gatekeeping, no waiting on an account manager to relay a message.

I stay in direct communication throughout the engagement. Never any gatekeeping, no waiting on an account manager to relay a message.

5+

Subject

Message

5+

Subject

Message

Full Business Visibility

Full Business Visibility

No siloed departments. Every function that touches revenue gets mapped and aligned and the whole team is working from the same picture.

No siloed departments. Every function that touches revenue gets mapped and aligned and the whole team is working from the same picture.

Systems That Run Without You

Systems That Run Without You

Your workflows running seamlessly. While revenue moves from project completion to profit without manual intervention or operational drag.

Your workflows running seamlessly. While revenue moves from project completion to profit without manual intervention or operational drag.

Benefits

Experience the Grit Truly Difference

What changes when the right operator is inside your business.

What changes when the right operator is inside your business.

Revenue Banked

Recover hidden revenue by uncovering unbilled work, billing gaps, and overlooked opportunities that were earned but never banked.

Cash Flow Clarity

Cash Flow Clarity

Gain complete visibility into where cash slows, where revenue stalls, and where financial opportunities remain trapped.

Founder Relief

Founder Relief

Founder Relief

Step out of the daily operational firefighting and back into leading the business you've worked so hard to build.

Scalability

Scalability

Scalability

Build operational foundations that continue protecting cash flow as your business grows.

Faster Cash Recovery

Faster Cash Recovery

Faster Cash Recovery

Shorten the time between completed work and collected cash by removing the bottlenecks delaying billing, invoicing, and collections.

No Cookie Cutter Fixes

No Cookie Cutter Fixes

No Cookie Cutter Fixes

Every engagement is built around how your business earns, bills, and collects revenue—not a recycled consulting framework.

About

Who We Are

We are Grit Truly, a revenue operations firm built for founder-led businesses doing $3M to $10M in annual revenue. We go inside your operations, find the money already earned but never captured, and build the systems to make sure it gets banked.

We are Grit Truly, a revenue operations firm built for founder-led businesses doing $3M to $10M in annual revenue. We go inside your operations, find the money already earned but never captured, and build the systems to make sure it gets banked.

We are Grit Truly, a revenue operations firm built for founder-led businesses doing $3M to $10M in annual revenue. We go inside your operations, find the money already earned but never captured, and build the systems to make sure it gets banked.

Case Studies

Success Snapshot

All case studies are anonymized to protect the sensitive financial data and operational integrity of our private clients.

All case studies are anonymized to protect the sensitive financial data and operational integrity of our private clients.

CEO, Specialty Distribution Company

South Bay California, $4.2M annual revenue.

"$100K in unpaid invoices from a single client account within the first phase of the audit."

President, Engineering Consulting Firm

North Eastern Ohio, $20M annual Revenue

"$1.2M in completed project work never invoiced or collected due to missing operational visibility."

Founder, Service Based Business

Southern California, $15M annual revenue

"$400K in receivables remained uncollected due to no defined ownership across follow-up and collections.

President, Manufacturer Company

Multi-Region Operations, $24.5M annual Revenue

"$1.5M uncollected and unbilled revenue identified. Driven by breakdowns in ownership across operations and billing"

FAQ

Your Questions, Answered

Answers to your most common questions founders question before booking a call.

Answers to your most common questions founders question before booking a call.

How do I know if my business has revenue leaks?

What types of revenue leaks do you look for?

How much time will this require from my team?

Will this disrupt our current operations?

How is this different from hiring a CPA?

Not finding the answer you're looking for?

Schedule a discovery call.

A 30-minute discovery call is the fastest way to understand whether revenue recovery opportunities exist within your operations.

It's 100% free

Not finding the answer you're looking for?

Schedule a discovery call.

A 30-minute discovery call is the fastest way to understand whether revenue recovery opportunities exist within your operations.

It's 100% free

Not finding the answer you're looking for?

Schedule a discovery call.

A 30-minute discovery call is the fastest way to understand whether revenue recovery opportunities exist within your operations.

It's 100% free